Push or Pull Marketing
Push or Pull? That is The Question!
Today’s modern technologies means we are constantly switched on and connected.
With all these new technologies businesses have been finding ever new ways to exploit these technologies in order to gain more exposure for their products and brands.
Most companies now make extensive use of the internet, not only having a website’ but also making use of Facebook, YouTube, Twitter Pinterest and Flickr.
But what is push marketing and where does it fit into the marketing mix. Push marketing is an aggressive approach towards marketing and promotion. Most companies that are just starting out usually go with this strategy because their brand or name is not yet widely known, thus, they introduce or “FORCE” you onto checking or trying out their products or services. This is done through television ads, billboards, flyers, e-mails or text messages, and every other form of exposure which you have no control over.
In other words, push marketing is a technique where, the company seeks you.
Companies that use this strategy are often already well-known and don’t need any further boost. Their brand has been around for ages that almost everyone knows about them and what exactly they offer. Pull marketing mostly involves websites, blogs, sponsored stories though social media sites like Facebook and many more.
What better example of a company that uses pull-marketing than the oh, so famous, Apple!
Just by their logo, you already have an idea who they are and what they do. Apple also does a bit of push-marketing, but this is only subtle. Their strategy mostly involves ads on billboards, magazines and T.V., but if you think people go to Apple because of these ads, think again!
The reason why Apple is so famous is because of the reviews, ratings and recommendations they get from different blogs and websites. Another reason why people are drawn to them is because of this naturally occurring phenomenon called; word-of-mouth- which in itself, may be greater than any other form of advertising!
When you hear people talking about a certain company or product for so long, you start wondering what the hype’s all about. Your interest then starts to build, thus, pulling you in. So, what do you do?
You look for Apple products and check them out! and in this case, you’re seeking the company.
So, whenever you get confused about pull-marketing just remember; APPLE!
So good, it makes you want to take a bite!
I simply cannot decide which technique is more effective. Each has it’s own pros and cons, but with these pros and cons, you can’t always guarantee the exact same results. You need to choose which tactic is most suitable for YOUR type of business.
Which leads us back to the question; Should I push? or pull?
The answer lies on what your goals and objectives are. Is it a long-term goal? or a short-term goal? are you willing to spend more time? or more effort?
The thing is, there is no way you can assure that every single person will like your products or services. The best option is to incorporate a little of both and to do this without neglecting your available budget. This way, you are able to achieve your goal, one way or another.
So now if I were to answer this question; “to push or to pull?!”
Then I guess my answer would be; Why not both?!